MUMBAI: Tata Sky has added one more channel to its bouquet. 9X Jhakaas, the Marathi music channel of 9X Media will now feature on number 798 for Tata Sky’s eight million subscribers.

“The launch of the channel 9X Jhakaas on Tata Sky is all about striking the right chord with our Marathi subscribers. Our commitment has always been to offer the best blend of channels. As music is the universal language, this channel will complement others in our channel portfolio,” said Tata Sky vice president-content Mukund Sharma.

Customers can subscribe to the channel by sending an SMS <9xjh> to 56633 from their registered telephone number (RTN).

Speaking about this development 9X Media EVP and new business head Punit Pandey said, “We are delighted to announce that Tata Sky subscribers can now enjoy nonstop hit Marathi music and humorous short format shows round the clock on 9X Jhakaas. We hope that our viewers on Tata Sky will also enjoy our new show - Jhakaas Khaas and the popular programming Lai Bhari which gives a great insight into the Marathi Film and Music industry.”