Mumbai: Tata Sky, one of the leading content distribution and Pay TV platforms, has announced the launch of its 4K HDR streaming service. All TVs enabled with 4K HDR can enjoy this service through Tata Sky Binge+ Box at no additional cost for the first year.

Tata Sky Binge+ subscribers will also get free one-year access to Travelxp channel and six international streaming services like Luxe & Life, Pet & Pal, Wow, Be crazy, Health & Wellness, Sportyfy, and Outdoor Channel available in 4K HDR. This new service will further elevate the content viewing experience of the consumers, the platform said in a statement.

Commenting on the announcement, Tata Sky's chief content & commercial officer, Pallavi Puri, said, “Evolving technology has redefined the way users consume content these days. We at Tata Sky have always been committed to providing best-in-class entertainment powered by advanced technology. With the launch of Travelxp 4K HDR streaming service we hope to continue to delight our subscribers with the exceptional viewing experience.”

Travelxp CEO Prashant Chothani added, "Consumers have been investing in buying high-quality TV sets with ability to play 4K HDR content and with the launch of Travelxp 4K HDR on Tata Sky Binge+, they will now be able to visualise the difference 4K HDR gives to their viewing experience in linear television. Being the world’s first 4K HDR Channel and launched across the globe, the launch in India, our home country is extremely special."

The services available under the 4K HDR service will be listed under the Guide section under ‘Internet TV’ pre-filters. Additionally, 4K services will be indicated using the 4K HDR icon in the program information screen and information bar making discoverability of the service easy for the subscribers