MUMBAI: Tata Sky, India's innovative content distribution platform, has launched Tata Sky World Series – the exclusive home of much admired global content. The pop-up service will premiere first with popular Italian language crime drama, Gomorrah, on 19 March.
Tata Sky, a joint venture between the Tata Sons and 21st Century Fox, is one of India's leading content distribution platform providing Pay TV and OTT services.
‘Gomorrah’ will be the first TV series on Tata Sky World Series and shall run for one month with English subtitles. On television, the pop-up service, Tata Sky World Series will run one new episode a day along with previous episodes available throughout the day. Gomorrah will be available to all Tata Sky subscribers for a period of one month via Tata Sky’s Set-Top-Box & Tata Sky Mobile App at no additional cost.
Tata Sky Chief Content & Business Development Officer Paolo Agostinelli said, “Tata Sky constantly pushes the boundaries of innovation by providing an assorted and rich array of content to our subscribers on platforms of their choice; be it the Set-Top-Box or the Tata Sky Mobile App. This new service will enable our subscribers to consume global content which otherwise would not have reached the Indian sub-continent through the conventional mediums of television. Gomorrah being the first of many international TV shows on Tata Sky World Series, is a scintillating drama on the much-romanced Italian Mafia, that will keep audiences on the edge of their seats.”
Today subscribers are increasingly involved on social media and latch on to popular content digitally. In line with this trend, the ‘Tata Sky World Series’ service will be accessible on Tata Sky On-demand for binge watching, for the entire month, both on STBs and on digital devices via Tata Sky Mobile.
Tata Sky World Series will showcase fresh and exciting global content from Italy, UK, Cuba, Norway, Czech Republic and South Korea on Indian screens exclusively for Tata Sky subscribers throughout the year.
‘Gomorrah’ is Italy’s popular television series based on the best-selling book by the journalist Roberto Saviano. The novel has sold more than 10 million copies worldwide and inspired the film Gomorrah, which won the 2008 Grand Jury Prize at the Cannes Film Festival. The series, set in the suburbs of Naples in Italy, focuses on the inside story of the Camorra, the fierce Neapolitan crime organization, and is told through the eyes of Ciro Di Marzio (Marco D’Amore), the right hand of the clan’s godfather, Pietro Savastanno (Fortunato Cerlino).
