MUMBAI: 24 hour English language news and entertainment channel NHK World TV from Japan International broadcasting has inked a deal to offer its channel on Tata Sky in India. Launched on May 6, the channel has so far seen four million Tata Sky subscribers watching it.

"With the longstanding close cultural and economic ties shared between Japan and India, NHK World TV's programs will further strengthen those bonds by offering subscribers a source of information from Japanese- Asian centric perspective. We are confident Indian viewers will find the channel useful as a first choice option for news from around Asia, and our lifestyle programs a source of quality entertainment," said Japan International Broadcasting CEO and President Yoshihiko Shimizu.