MUMBAI: Hungama mobile and roamware in association with Adlabs Films premiered its soon-to-be-launched co-production Marigold on a mobile platform at the 3GSM World Congress in Barcelona.
This event is a part of Hungama and Roamware's Bollywood initiative at 3GSM, which will scale the Hungama digital network from 70 operators in 32 countries to more than 261 operators in over 100 countries.
The 3GSM World Congress is one of the largest exhibitions for the mobile industry. The event attracted over 60,000 attendees from across the global mobile value chain.
Marigold, a romantic comedy, is Bollywood superstar Salman Khan's first Hollywood film .It is targeted for release in April 2007.
Speaking about the tie up, Hungama managing director and CEO Neeraj Roy said, "With the success of providing Bollywood entertainment, the combination of Hollywood and Bollywood will give a new outlook and experience to the audience.
From providing music, imagery, video and games we are now preparing to introduce full features and this project of Marigold is a step in the same direction."
"Marigold is a perfect example of how Hollywood and Bollywood can co-operate to produce international quality films from India" said co-producer Sidhartha M Jain.
He further added "we used the best talent from Bollywood such as Shankar-Ehsaan-Loy for music, Anil Mehta as DOP, Nitin Desai for sets and a host of other Indian talent, who worked hand-in-hand with the US and UK crew. This event is ideally suited for such a film".
