MUMBAI: DTH company Videocon d2h’s shareholders have approved the appointment of Geetanjali Kirloskar as an independent director, subject to the approval of the Ministry of Information and Broadcasting (I&B).

Kirloskar is an entrepreneur and the chairperson of Sakra World Hospital. She is also a director in Kirloskar Systems Limited and chairs several committees of trade associations such as Federation of Indian Chamber of Commerce and Industry (FICCI). 

Kirloskar has also been a successful and reputed advertising professional. She ran her own advertising agency – Pratibha Advertising until 1998, when she entered into a joint venture with InterPublic Group Worldwide (IPG Worldwide). She set up the first non-profit venture for cultural integration between two countries, India and Japan, called the India-Japan Initiative (IJI). Kirloskar is also an Honorary Consul for Finland at Bangalore.

“We are delighted to have Mrs. Geetanjali Kirloskar on our board. She brings a wealth of knowledge and experience in the fields of advertising, branding and media. She is a multifaceted and multi-dimensional personality, her dynamism and creative pursuits across various industries are well known. I believe that the vast experience that she brings to the table will be of great value in terms of creative aspects for our brand,” said Videocon d2h executive chairman Saurabh Dhoot.

Kirloskar added, “I am an avid user of Videocon d2h services and have tremendous respect for the company's ability to innovate and grow. I am delighted to join the Videocon d2h board and with my experience in advertising and branding, I look forward to contributing to its continued success.”

A multi-faceted personality, she has also anchored the first reality show of its kind in India – Life's Like That for Times Now.