MUMBAI: Dish TV has expanded its portfolio by adding 23 new channels. This includes nine high-definition channels and 14 standard definition channels, taking the total count of channels and services to more than 615.
High definition technology has taken the country by storm. Not only the urban but the rural hinterlands of the country have started adopting high definition viewing.
DishTV has taken the initiative to take HD to masses with the introduction of lowest entry pack and now with the addition of these 9 channels, the promise of widest range of HD channels continues. And with these additions, the company’s HD portfolio becomes stronger with a total of 68 HD channels on its platform. The list of channels are as follows:
Adding further to the offerings, DishTV has accumulated 14 standard definition channels to its gamut of channels and services. Having already built a strong connection with the regional audience through their eclectic range of regional channels, the addition of 14 more new regional standard definition channels exemplify DishTV’s commitment to cater to a wide range of viewers across all regions. The list of the respective channels are as follows-
In addition, to make HD more affordable and to get the most viewed HD channels at Rs.86 + taxes per month, DishTV has introduced HD Ala-carte (small HD entertainment add on packs) to capture the interest of consumers towards HD viewing by offering them more HD content and mix of genre at a nominal price of Rs.86+ taxes per month. This offering enables DishTV subscribers to select these ala-carte as per their preferences and needs. With this, DishTV made entry to HD very easy and simple with two-step process - select any base pack and add any of the HD ala-carte worth Rs.86 + taxes per month.
Commenting on these additions DishTV India chief executive officer Arun Kapoor said, “TV viewing in India has undergone a sea change over the years. From the days when people had a handful of channels, today, we live in an era where people are spoilt for choices. We at DishTV have always been at the forefront in enhancing TV viewing experience and exploring opportunities to bring wholesome entertainment to the audience. With a sharp focus on regional language content, the move aims at connecting strongly with the regional language subscribers. Addition of these 23 channels will not only strengthen our presence in the HD and SD space but will also diversify our offerings.”