MUMBAI: DTH player Dish TV is looking at various ways to stay strong in the market. The latest move is to reduce the price of its set top boxes. Dish TV has slashed the rate of its most premium STB. Now, Dish TV NXT STB will be available for Rs 1590, which is Rs 50 less than the previous cost.

Usually, the price would only cover the cost of the STB but now the DTH operator is also offering a free one-month subscription, lifetime warranty and coupons worth Rs 2000, according to reports. This means that subscribers won’t have to pay a penny for HD channels for one month.

The NXT STB has a smart and easy user interface with intuitive functionalities. It also has multi-lingual support as well as games.

Other DTH players have also taken similar steps recently. Airtel Digital TV slashed rates by Rs 200 while Tata Sky is offering both SD and HD STBs for Rs 400 less.

These decisions by DTH players sound like strategies to counter the threat that is being posed by the giant in Jio. The upcoming Jio Home TV is said to rely on its own GigaFiber network to show TV channels. Rumours abound that Jio’s service will cost just Rs 600 where people can watch free channels and get 100 GB worth of data as well as free voice calls. The Jio Triple Play is what it is being called.