KOLKATA: Dish TV India has launched an emotionally-charged unique initiative titled #GiftAConnection for DishTV and #Donate2Help for D2H. Through these campaigns, the company is trying to make a difference in the lives of thousands of students across India who want to study remotely but are not able to do that owing to the extended pandemic scenario. The brand motivates its subscribers to donate/gift their spare set-top boxes to less privileged people, thereby, helping them fulfill the educational needs of their children by keeping themselves updated and informed by watching educational and infotainment channels on both DishTV and D2H platforms.
DishTV and D2H with this initiative urge all its subscribers to lend a helping hand to the less privileged students and weaker sections of society who have faced difficulty due to the ongoing pandemic. Additionally, as a part of this initiative, DishTV and D2H have taken the responsibility of bringing the STBs into function by contributing free of cost installation and FTA and educational content for one month. The brands believe that with such combined effort of them and existing customers collectively, these campaigns will lead to the fulfillment of the needs of the weaker section of the society and will create a happier community. These campaigns will be leveraged on digital, social media, and on-TV platforms to spread the message far and wide.
Dish TV India executive director and CEO Anil Dua said, “Ever since the COVID-19 pandemic broke out, the entire world, especially the underprivileged sections of our society have been struggling with various issues. We believe, in each one of us, there is a spirit of generosity. It is not only the grand gestures that count but it's also the small ones that make a big difference. Keeping this in mind, we came up with the idea of helping the community by encouraging them to give away the unused and extra set-top boxes lying around in people's homes. With our #GiftAConnection and #Donate2Help campaigns, we have urged our customers to help the children from less privileged sections of our society who are in need of home education since the schools have been shut.”
The d2h campaign, in a form of a TVC, promotes the art of giving and is a compelling watch.
The campaign’s narrative is simple yet profound, drawing the viewer intimately and encouraging them to donate their extra DishTV & D2H set-top boxes to less privileged in their known group –maid/ cook/ guard/driver/nanny/vegetable vendor/milk-man, etc. and cater to the content viewing needs of the kids as well as elders.
