MUMBAI: The two companies reportedly involved have denied that they are in any talks for a merger.

But the news that they are courting each other keeps resurfacing again and again.

And it has done once more.

This time it’s CNBCTV18 which yesterday reported that Dish TV India is in the final stages of acquiring Videocon d2h to create India’s largest direct to home (DTH) television company with a humungous 45 per cent market share.

The financial news channel, quoting sources, stated that the swap ratio is expected to be 4:5; that Videocon d2h shareholders will get four shares of Dish TV India for every five shares of Videoncon d2h. Quoting sources it further said that the deal is likely to be a cash and share-swap one which will be used by the promoter Dhoot family to pay off the lenders of the debt-laden Videocon group, who have been questioning its ability to service its debt.

The deal values Videocon d2h at Rs 8,000 crore (more than its current valuation of Rs 6,500 crore), even as Dish TV value is valued at Rs 10,000 crore, reported both CNBCTV18 and moneycontrol.com.

Again no denial or confirmation of the merger conversation was available to indiantelevision.com at the time of writing.