Mumbai - Nesterra, the pioneering premium home furnishings brand in the upholstery and drapery segment from the house of Sutlej Textiles & Industries Ltd. from the prestigious K.K.Birla group, is all set to spark joy and camaraderie with its much-anticipated Rakshabandhan campaign, #BringOnThePillows. As a tribute to the cherished love between siblings, Nesterra presents a captivating two-day weekend activation, bringing the enchanting world of pillow fights to life. The event will take place at Infinity Mall, Malad in Mumbai on the 26 and 27 of August 2023, starting from 11 a.m. onwards.
Nesterra's #BringOnThePillows is a one-of-a-kind initiative designed to help individuals relive their treasured childhood memories of pillow fights with their dear siblings and loved ones. This innovative and fun-filled event promises to transport participants back to the times of innocent laughter and friendly battles featuring pillows reflecting Nesterra's trendsetting designs and impeccable craftsmanship. Attendees will have the unique chance to challenge their siblings or loved ones to a thrilling Pillow Fight within the #PillowFightRing. Winners will be rewarded with captivating goodies from Nesterra.
In addition to the exciting on-ground activation, Nesterra is hosting an engaging digital contest on Instagram, offering participants a shot at winning products worth a grand total of Rs 50,000. Participation in this unique contest is both easy and delightful. The Instagram contest is live and accepting entries until Thursday, 31 August 2023. With such alluring prizes at stake, now is the perfect time to get involved and create lasting memories.
To know more about the digital contest, check
Nesterra VP of home textiles and design expert Smita Joshi said, "At Nesterra, we believe in the power of shared memories and connections. The #BringOnThePillows campaign is our way of bringing families closer, reliving cherished moments, and making new memories that will be cherished for years to come. Through this campaign, we celebrate the spirit of Rakshabandhan by embracing the playfulness of childhood and the enduring bond between siblings."
Nesterra is delighted to foster the spirit of sibling bonds and create an atmosphere of joy and nostalgia with its #BringOnThePillows campaign this Rakshabandhan. Whether through on-ground pillow fights or the captivating digital contest, the brand aims to spread smiles and celebrate the unbreakable love shared among siblings.a
