Canada is Mipcom 2012 Country of Honour

MUMBAI: Canada will be the Mipcom 2012 Country of Honour, Mipcom has announced. Organised by Reed Midem, the television trade event will take place in Cannes from 8-11 October.

As part of the tribute to the Canadian television, film and digital industries, Mipcom, in partnership with the Canada Media Fund and Telefilm Canada, will organise a dedicated Focus on Canada featuring a programme of high-level conference speakers, screening showcases, Canadian talent, and business matchmaking events.

The Focus on Canada will run throughout MIPJunior (Oct. 6-7) and MIipcom (Oct. 8-11) and will highlight Canadian excellence in international co-productions and across all media, as well as celebrating Canadian world-class scripted dramas, animation, documentaries, films, experimental and digital media.

The Focus will also provide an opportunity to update international decision makers on federal and provincial financing and funding incentives; the broadcast, cable and satellite distribution market; and location scouting in Canada.

Reed Midem director television division Laurine Garaude said, "With more than 228 Canadian companies present at MIPCOM, including a wide range of independent producers and major television and film studios, and encompassing both English and French-language productions, Canada has been one of the most inspiring and active global players in the television industry for as long as we can remember.

"The Canada Media Fund and Telefilm Canada play a pivotal role in supporting the Canadian television, film and digital industries and that role is once again confirmed by their support for the Focus on Canada initiative."

CMF president, CEO Valerie Creighton said, "The Canada Media Fund (CMF) is thrilled to partner with Reed Midem and Telefilm Canada to feature great Canadian talent and productions at Mipcom 2012. The quality Canadian television and digital media projects that the CMF supports have generated $2.3 billion CAD in production activity across Canada since 2010. International audiences and partners are paramount to position Canada as a leader in today?s competitive global digital environment. This partnership is an opportunity to showcase the best of Canada and to share our achievements with the world."