BBC launches three channels on Indonesian pay-TV platform

MUMBAI: BBC Worldwide Channels has launched three of its channels, BBC Entertainment, BBC World News and BBC Lifestyle, on newly launched Indonesian pay TV platform, max3.

max3 is the retail brand of Biznet Networks, a leading telecommunication and multimedia operator in Indonesia whose services currently include unlimited broadband internet service and pay TV services.

With the debut of BBC Entertainment in Indonesia, the full suite of BBC?s channels will now be available in the country.

?Indonesia is a very important part of BBC Worldwide?s growth strategy in Asia, and we are very pleased to be working with Biznet to launch our channels on their new platform,? commented BBC Worldwide Channels Asia SVP and GM Mark Whitehead. ?We are confident that the high quality and award winning programmes on BBC Entertainment, together with BBC World News and BBC Lifestyle will be popular with max3?s viewers.?

2012 has been a year of tremendous growth for BBC World News. "The channel surpassed the 300 million household figure in May, and several international news events of the year allowed BBC World News to do what it does best. That Biznet sees the value in carrying us in what is a strategic Asian market does not come as a surprise. We look forward to working with them to build the BBC World News brand in Indonesia, especially as we are about to move into new state-of-the art studios in London,? said BBC Global New Director Distribution Colin Lawrence.

?We are very happy that three of the BBC channels will join us when we launch our platform. We are confident that high quality content is a key factor in driving our subscription growth. We are confident that BBC World News, BBC Lifestyle and BBC Entertainment will make max3?s offerings even stronger and more sought after by our subscribers," said Biznet Networks President Director Adi Kusma.