MUMBAI: Communications and new media executive Jim has been promoted to the newly created corporate position of Warner Bros. Home Entertainment Group Worldwide Strategic Promotions & Communications senior vice president.

It was announced by Warner Bros. Home Entertainment Group president Kevin Tsujihara. Noonan will report to Tsujihara.

Noonan spent the majority of his career as a high-profile communications executive before transitioning to the new media space in 2001 to head Warner Bros. Online and Wireless as senior vice president & general manager of those divisions.

In his new post, he will be charged with creating strategic cross-platform, cross-divisional promotions for product distributed via the WBHEG's businesses (including Warner Home Video, Warner Bros. Digital Distribution and Warner Bros. Interactive Entertainment). In addition, Noonan will work with Warner Bros. Entertainment's Corporate Communications team in overseeing WBHEG's internal and external consumer and business communications, states an official release.

Said Tsujihara, "We are fortunate to have someone in this role with Jim's unique credentials across both the communications and new media spaces. The mandate of our group is to maximize the opportunities for cross promotion across multiple platforms and distribution windows, as well as across our own business units. And, as a new business unit, it's crucial that we effectively and strategically communicate our messages to the press, our clients, consumers, retailers and adjacent industries. We'll look to Jim to lead our efforts in both of these important areas."

During his five years at the helm of Warner Bros. Online, Noonan initiated Warner Bros.' wireless efforts and oversaw the establishment of contractual relationships with major wireless carriers around the world, giving Warner Bros. access to more than 80 percent of mobile users worldwide.

Noonan joined Warner Bros. Online in 2001 from Warner Music Group, where he had served for a year as senior vice president, Strategic Promotions, with a focus on developing WMG's cross-divisional promotions and strategic alliances.

Prior to joining WMG, Noonan served for seven years as vice president, corporate affairs for HBO, where he was responsible for overseeing all corporate affairs activities with print and electronic media, public policy issues and corporate relationships with HBO's various public constituencies.