MUMBAI: Percept Picture Company (PPC) becomes India’s first motion picture company to be the prime sponsor of Raindance Film Festival 2006, to be held in UK. Percept Picture Company's MD Shailendra Singh together with national award winning director Madhur Bhandarkar will share their insights on various aspects of the Indian Film Industry and its growing influence globally with prominent experts from the global cinema.

PPC had joined hands with Madhur Bhandarkar to launch a 50:50 joint venture company named Madhur Bhandarkar Motion Pictures (MBMP) recently.

As part of this exercise, two award winning films – PAGE 3 and Yahaan, both from PPC stable will be showcased at this festival.

PPC has lined up various interactive activities during this festival. They would be exhibiting in the ‘State of The Art’ and showcasing the various past and future projects of the company.

Interesting footage of the past work of PPC and the future films will be showcased in a gigantic audio visual screen at the venue. The prime attraction of this festival will be the showcasing of the promo of PPC and Madhur Bhandarkar’s much awaited film, Traffic Signal. PPC have also sponsored a script writing competition during the festival where the winner win a trip to Goa.

Percept Picture Company MD Shailendra Singh added, "We couldn’t have asked for a better platform than this to associate ourselves with. Raindance film festival is a perfect window for any film maker to showcase and connect with the globe. We have selected Raindance after a detailed screening of various film festivals that happens all over the world. PPC looks forward for some interesting liaison and international business opportunities in this festival."

Adds an elated Mr. Madhur Bhandarkar, " I am very excited to represent the Indian film industry and share my views and aspects of Indian film making with eminent members of the respected panel which will consist of global experts.”

PPC will also display their recent AV campaign on Anti Piracy campaign at the festival. This Anti Piracy campaign is the beginning of a powerful movement against piracy to educate, increase awareness and awaken everybody from the producer to the director, the distributor, exhibitor, the end viewer and the accused pirates of how the epidemic of piracy is growing like a deadly virus and affecting everybody in an alarming way.

Raindance is a prestigious film festival and since 1992 and has been well known for their objective to discover, foster and champion new talent and audiences. It has been imperative in igniting and over seeing major developments in the international film industry.