MUMBAI: The All India Digital Cable Federation (AIDCF) has appointed Saharsh Damani as its secretary general.

With a career spanning over a decade in various analytical and strategic roles, Damani will pilot the federation’s work and support the president and the federation in seeking solutions on industry issues. Damani will also endeavour to build a strong and sustainable MSO sector in India.

AIDCF president V D Wadhwa said, “Saharsh's wide experience in dealing into research, planning and strategic issues will be of immense help to the Federation. I take this opportunity to join my fellow members in welcoming Saharsh to AIDCF.”

Prior to joining AIDCF, Damani led research at the Indian Broadcasting Foundation, the preeminent body of television broadcasters’ in India. He has worked in various industries such as Information Technology, Building Materials, Life Sciences and Media on strategy, M&A and research related areas.