MUMBAI: Rewind Networks has embarked on a first of its kind initiative by thanking and rewarding its viewers for watching HITS. Asia’s leading e-retailer, Zalora has signed up as a launch partner for this new marketing initiative that combines HITS’ eight million household reach across Southeast Asia, Hong Kong and Taiwan with the power of digital analytics. Under the newly minted “HITS Rewards U” program, HITS’ viewers receive an exclusive ZALORA discount promotion code.

“We’re excited to work with ZALORA as our premiere partner for HITS Rewards U! Never in my last 20 years in the industry have I seen a TV network thank and reward viewers for watching their channel and we’re happy to be the first to do so,” said Mr. Avi Himatsinghani, CEO of Rewind Networks. “With this new initiative, HITS fans will not only benefit from our marketing partnerships, but will be primed to look forward to them in the future. It also gives people another reason to feel good about their pay-TV subscription.”

Tito Costa, Director and Chief Marketing Officer at ZALORA added “We believe in the quality of shows aired on HITS TV which is a must for any TV partnership. Our partnership with Rewind Networks allows us to reach a wide audience and offer viewers a more compelling reason to stay tuned and watch their favorite shows on HITS TV.”

At the same time, Rewind Networks has hired Sabrina Mimouni as Manager – Revenue & Partnerships. Prior to joining Rewind, Sabrina served as Regional Distribution Manager with Euronews where she helped aggressively grow the channel’s reach across the region. Originally hailing from France, Ms. Mimouni will be based in Singapore and tasked with growing ad sales and partnerships for HITS. Sabrina will report to Avi Himatsinghani and work closely with Sandie Lee, VP & Channel Head as well as Carolyn So, Manager
– Marketing & Digital Media.

The network has already established successful pan-regional marketing partnerships with leading global brands like Subaru and The Walt Disney Studios and will be growing its portfolio with innovative media solutions across categories.

Avi Himatsinghani commented, “Sabrina comes from a strong background in sales and building great business partnerships. I’m very pleased to have her on board as we embark on this next HITS chapter!”

Sabrina Mimouni remarked, “I’m excited for this new challenge and am looking forward to forging new partnerships for the company. I already watch hours of HITS every week and it’s only natural that I now work for the channel!”