MUMBAI: When Lodestar UM and Cheil won the Samsung account, no one could have guessed that it would lead to Mona Jain putting down her papers from Vivaki Exchange.

The brand’s account was earlier with Starcom MediaVest Group which it lost out to the IPG Mediabrand’s agency Lodestar UM in a multi-agency pitch.

When indiantelevision.com contacted the CEO of the media agency, she was unavailable for comment. Jain was promoted to the position in 2011. Prior to that, she was the chief operating officer of the agency.

Sources in the industry have confirmed the news and feel that it was kind of expected as the agency lost out to major clients in the recent past.

Jain has more than two decades of experience in marketing communications. Over the years, she has worked with agencies such as Hindustan Thompson, Contract Advertising, Mudra Communications, ZenithOptimedia and Cheil Communications. She also has the experience of being on the ‘client side’ with short stints at Glaxo SmithKline.