Mumbai: INVIDI Technologies has announced a partnership with Hathway Digital Ltd. (Hathway Digital), a wholly owned Subsidiary of Hathway Cable and Datacom Ltd (Hathway) and DEN Networks Ltd. (DEN). This collaboration marks a significant step in transforming the digital cable TV advertising landscape by introducing, for the first time, digital cable TV markets advanced targeted advertisement solutions to Hathway Digital and DEN’s extensive distribution network. This partnership will help in addressing the pressing need of the current day and age of reaching the right audience in the right markets in the most economical way.
Both Hathway Digital and DEN will leverage INVIDI Technologies' cutting-edge ad tech through this strategic alliance to deliver highly targeted and personalised advertisements to its diverse audience. This solution will ensure anomalies of linear TV advertisements is addressed and advertisements are delivered to the customers with required advertiser’s cohorts of customer profile. This innovative approach will open new avenues, improve media buying efficiencies and allow brands to reach specific viewer segments with tailored messages, enhancing the relevance and effectiveness of their money spent on advertising campaigns.
INVIDI Technologies COO Prasad Sanagavarapu stated, “Our collaboration with both Hathway and DEN represents a major advancement for content owners, viewers, and advertisers alike. By deploying INVIDI’s Addressable TV solutions, Hathway and DEN will enable brands to optimize their marketing spend by delivering relevant ads directly to their target audiences. This partnership underscores our commitment to enhancing the Indian advertising ecosystem with state-of-the-art technology.”
A representative of DEN said, “We’re excited to integrate INVIDI’s technology into our operations. This partnership is a game-changer for our advertising partners, giving them the ability to target their audiences with unprecedented precision. For our subscribers, it means receiving more relevant and engaging content, which enhances their overall viewing experience. By bringing INVIDI’s advanced solutions to the Indian market, we’re not just improving our advertising offerings but also providing our subscribers with more relevant content and less ad clutter.”
“We are delighted to bring first time in Digital Cable TV, targeted advertisement solution and partnering with INVIDI Technologies represents a major milestone in our commitment to delivering cutting-edge solutions to our advertisers,” said a representative of Hathway Digital. “This partnership will redefine the advertisement on Digital Cable TV and enable us to offer a new level of precision in Linear TV advertising. With this, brands can connect with their audiences more meaningfully.”
