MUMBAI: Hathway Cable and Datacom Limited has given a new dimension to some of its key channels through a rebranding move that includes new packaging and graphics of the five new channels launched earlier this year.

Hathway CCC is now ‘CCC’, Hathway Movies & Hathway Entertainment is now H-Flicks 1 and H-Flicks 2, respectively, and Hathway Shoppee is now ‘H-Mart’ while H-Tube retains its identity with a new, trendy feel.

Earlier this year, in April, Hathway launched four channels -- DJAY, Lamhe, Home Theatre and Marathi Talkies followed by Divine during the Ganapati festival, thus, strengthening its portfolio of in-house channels. With this rebranding exercise, the platform now has a line-up of movies, music, spiritual and a consumer-centric channel which offers diverse content to its subscribers with the right mix of localisation.

Commenting on the rebranding efforts, Hathway Cable and Datacom video business president Tavinderjit Panesar stated, “Our continuous efforts to streamline and create a robust portfolio of Hathway channels has seen another step forward with the refreshing of our key channels -- CCC, Flicks 1, Flicks 2, H-Tube and H-Mart with the right degree of positioning and vibrancy. We firmly believe in making this as a true differentiator in the industry and build a value proposition for our subscribers.”

All these channels will be available on a pan-India basis with Flicks 1 and Flicks 2 offering regional and local content for specific regions.

With digitization and growing consumer demand, the cable segment sees a big opportunity in providing differentiated & value-for-money content. With this rebranding, Hathway now has a unique, potent offering of 10 major in-house channels available for its subscribers unlike some of its competitors.