MUMBAI: The Headend In The Sky (HITS) platform Jainhits has announced the company’s strategy to spruce up its presence in Andhra Pradesh. The HITS operator has signed up with four big distribution partners in the state. The announcement was made on the sidelines of the three day industry event – Third Cable Net Expo Vision 2014.

Jainhits national sales head Jeet Narayan Singh said, “Andhra Pradesh is a big market, with a presence of 12000 big and small cable operators. Our proposition of converting even the smallest LCO into an independent MSO is not only unique but virtually the only tangible solution which can fulfill the pan India digitisation goal of December 2014 set by government of India. In a short span of time, Jainhits has signed partnerships with over 200 cable operators spread across the country.”

Further talking about the company’s profitable proposition, Jainhits head Rakesh Gupta added, “In our endeavor to enable 60,000 small and medium cable operators to become MSOs and go digital independently, we are offering an integrated end- to- end single window plug & play solution. Jainhits offerings are fully regulated and DAS compliant with a wider choice of channels that is cost effective and is the fastest way to offer digital cable services in any part of India. In addition, our broadband offering gives additional edge to Jainhits partners and helps them increase revenues by increasing ARPUs.”

Currently, the HITS platform offers 250 plus channels including all major pay TV channels and will soon provide full HD and multi-screen offerings to consumers. Jainhits is all set to install over 2000 Mini Downlink Headends across 672 districts in India by end of 2014.