MUMBAI: US media conglomerate Viacom's subsidiary Bet is launching a jazz channel Bet J.

Bet has signed a deal with US pay-TV platform DirecTV for carriage. The broadcaster says that jazz, the purest and oldest form of American music, has both chronicled and celebrated the African-American journey. Today jazz is seen, heard and felt in a number of related genres including blues, soul, R&B, Caribbean and neo-soul music.

Bet chairman and CEO Debra L. Lee says, The African-American community looks to Bet to reflect the culture, and in doing so they have come to expect innovation and diversity in programming under our Bet Networks brand. We are happy to respond and to evolve to meet their needs.

Bet Digital Networks executive VP and GM Paxton Baker says, Our new chapter under Bet J will be even more exciting, enticing and multicultural. In fact, the J in our new network name is now more indicative of the complete musical and cultural Journey rather than only jazz.

DirecTV is launching Bet J to continue its tradition of providing the most exciting and unique programming for its customers. Bet J is available on Channel 330 on DirecTVs Total Choice Plus programming package. MTV Networks negotiated this carriage agreement as part of its affiliate sales and marketing representation of Bet Networks.

With the DirecTV launch, Bet J has built a total distribution platform that reaches approximately 21 million homes. In addition to DirecTV, other distributors already carrying Bet J, will now offer the revamped channel for viewers include Charter Communications, Cablevision, Comcast, Cox Communications and Time Warner Cable.